AppCard Expands Digital Coupon Offerings to Include Beer, Wine, and Spirits
NEW YORK — September 29, 2025 — AppCard, the leading personalized marketing and digital coupons platform, today announced the expansion of its digital coupon offerings to include Beer, Wine, and Spirits (BWS). The new content category, available to eligible grocers in select states, will provide shoppers with savings on adult beverages just in time for the holiday season.
"At AppCard, innovation always ties back to impact. Being first to bring Beer, Wine, and Spirits coupons to independent grocers gives retailers a fresh advantage in earning shopper trust and repeat visits."
The new BWS coupons will appear in the digital coupon gallery and function seamlessly with existing deals, requiring no new processes for retailers or customers. Shoppers can clip and redeem them the same way they already engage with their favorite grocer's loyalty program.
"Expanding our coupon content to include Beer, Wine, and Spirits gives our grocers a powerful new tool to drive sales. With these new savings, we're helping our retailers attract and retain customers ahead of the crucial holiday shopping season."
The new BWS coupons are automatically filtered based on state regulations to ensure compliance, and additional rebate offers are expected soon.
About AppCard
AppCard is a comprehensive rewards and marketing engine powering shopper loyalty for independent grocers of all sizes. It simplifies shopper retention by combining personalization with digital coupons and AI-driven insights. AppCard empowers retailers to segment their shoppers effectively and deliver targeted, automated campaigns that increase basket size and shopper lifetime value.