AppCard Joins ROFDA as Supplier Member to Bring Personalized Marketing Technology to Independent Grocers

NEW YORK — September 26, 2017 — AppCard, Inc., the leading personalized marketing platform for independent grocers, today announced that it has joined Rochester-Owned Food Distributors Association (ROFDA) as a Supplier Member. The partnership gives ROFDA's member cooperatives and their retailers access to AppCard's data-driven loyalty and personalized marketing technology, empowering independent grocers to better engage shoppers and compete with national chains.

ROFDA is a federation of retailer-owned cooperative food distributors that collectively supply thousands of independent supermarkets across the United States. Through this membership, AppCard will work directly with ROFDA's distributor members to introduce its item-level loyalty platform, helping their retailers capture detailed shopper insights and deliver targeted, personalized promotions at scale.

"We're proud to join ROFDA and partner with an organization that has spent decades championing the independent grocer. Our technology was built specifically to give independents the same — if not better — personalization capabilities as the largest chains, and ROFDA's membership accelerates our ability to deliver that advantage to retailers nationwide."

AppCard's platform turns every transaction into actionable insight, allowing grocers to identify their best customers, recover lapsed shoppers, and grow basket size through automated, item-level personalized offers. Retailers using AppCard typically see meaningful lifts in shopper frequency, retention, and lifetime value.

"AppCard brings a powerful, modern marketing toolset to our member distributors and their retailers. We're excited to welcome them as a Supplier Member and look forward to the value this partnership will deliver to independent grocers across our network."