Bringing Back Lost Shoppers: 183% More Spend from a Single Win-Back Offer
An 11-store independent grocery chain in South Carolina wanted to win back shoppers who hadn't visited in three months. With two simple "$5 off when you spend $50" campaigns powered by AppCard, returning shoppers spent 183% more than loyal shoppers — and bought nearly triple the items per trip.
More Spend vs Loyal Shoppers
Lift in Avg Items per Basket
Avg Basket Size Increase
Avg Basket Size · Campaign Period
Lost Shoppers Came Back and Stocked Up
Returning shoppers spent an average of $95 per basket — nearly three times the $35 average from loyal shoppers during the same period.
The Story
A Simple Offer to Solve a Silent Problem
Every grocer has them — shoppers who used to come in every week and then quietly disappear. Without transaction-level data, that churn is invisible. With AppCard, it's a segment you can act on.
This 11-store South Carolina chain used Pinky AI to flag every loyalty shopper who hadn't visited in 90 days, then ran two "$5 off when you spend $50" win-back campaigns in a single month at one of their locations.
The response was dramatic. Lost Shoppers who redeemed the offer spent an average of $95 per basket — versus $35 for loyal shoppers in the same period — and bought ~22 items per trip instead of the typical 7.5. Returning shoppers didn't just walk through the door; they stocked up.
Avg Items Sold per Basket
Almost Triple the Items per Trip
The $5/$50 threshold encouraged bigger baskets — won-back shoppers added an average of 22 items per trip, a 198% lift over loyal shoppers in the same window.
The Playbook
Identify. Re-Engage. Win Back.
Identify
Pinky AI segments the loyalty base and surfaces shoppers who haven't visited in 90+ days — silent churn made visible.
Re-Engage
A targeted '$5 off when you spend $50' digital coupon goes out to lapsed shoppers via email, app, and digital coupon channels.
Win Back
Returning shoppers don't just visit — they stock up. Two campaigns in a single month produced 183% more spend than loyal shoppers.
Powered by Pinky AI
Pinky AI continuously segments your shopper base — surfacing lapsed customers, predicting churn, and matching the right offer to the right shopper, so a single $5 coupon can pull back $95 baskets.
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