Driving Loyalty at Scale: How the In-Lane Terminal Powered 912K Members
A 90-store independent grocer made AppCard's in-lane terminal the heart of checkout — clipping coupons, redeeming points, and capturing loyalty signups in seconds. The result: 70.34% loyalty penetration, 912K+ members, and a 531% surge in coupon clips in just nine months.
Avg Loyalty Penetration
Total Loyalty Members
Total Coupon Clips
Coupon Engagement · Dec '24 — Aug '25
From a Trickle to a Flood of Clips
Once the in-lane terminal became a checkout habit, coupon clips climbed +531%, redemptions +410%, and unique offers +235% over nine months.
- Clips
- Redemptions
- Unique
The Story
The Checkout Became the Loyalty Engine
For most grocers, loyalty lives in an app the shopper rarely opens. This 90-location independent flipped the model — putting the AppCard in-lane terminal at every register so shoppers could clip coupons, redeem points, and join the program without leaving the checkout line.
The payoff was immediate. Loyalty penetration climbed to 70.34% — meaning more than 7 in 10 baskets are now identified. The program scaled past 912,000 members, and 80% of all digital coupon redemptions happen at the terminal itself.
More importantly, identified shoppers spend dramatically more: a 117.4% larger basket and 175.2% more items per visit versus anonymous shoppers.
Members vs. Non-Members
Identified Shoppers Spend More — A Lot More
Across Oct 8 – Oct 23, AppCard members outspent and out-shopped non-members on every dimension that matters.
Why the Terminal Wins
Loyalty Where Shoppers Already Are
Digital Coupons Redeemed In-Lane
Four out of five digital coupons are clipped and redeemed right at the AppCard terminal — no app download, no paper, no friction.
Bigger Basket on Redemption
When points are redeemed at the terminal, the average basket grows by $11.68 versus transactions without redemptions.
Clip Growth Dec '24 → Aug '25
Coupon clips at the in-lane terminal grew 531% over nine months as shoppers learned to expect rewards at checkout.
Powered by Pinky AI
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